What the company does Greether is a new travel and safety marketplace for female identified travellers. Its mission is to help women travel safer by connecting them to local female Greeters wherever they go. The Current Landscape There currently isn’t a leader in female travel even though the trends show that women travelling the world is growing and therefore the tourism industry should adapt to their needs. Most women express concern for their safety no matter where they are, however they feel most vulnerable when they are at a place they don’t call home.