What is Caldera + Lab? Caldera + Lab creates premium, non-toxic men's skincare by combining pharmaceutical-grade science, nature's purest and most potent ingredients, and sustainable business practices. About the industry The umbrella term of wellness no longer covers just women. As a concept, wellness is becoming more destigmatized. Across the board, more men than ever before now want to feel and look better. They're becoming increasingly conscious of what they put in their body and on their skin, taking a more proactive approach to their appearance and vitality vs. reactive. And they're seeking quality skincare products and educating themselves more and more on the benefits of natural ingredients. They're now as likely as their female peers to discuss grooming and apparel products openly, both online and off. And as social sharing millennial men move into their 30's they're quickly adopting juicing, yoga, mindfulness, and natural self-care into their daily routines.
Destigmatizing men's wellness with Caldera + Lab
Destigmatizing men's wellness with Caldera …
Destigmatizing men's wellness with Caldera + Lab
What is Caldera + Lab? Caldera + Lab creates premium, non-toxic men's skincare by combining pharmaceutical-grade science, nature's purest and most potent ingredients, and sustainable business practices. About the industry The umbrella term of wellness no longer covers just women. As a concept, wellness is becoming more destigmatized. Across the board, more men than ever before now want to feel and look better. They're becoming increasingly conscious of what they put in their body and on their skin, taking a more proactive approach to their appearance and vitality vs. reactive. And they're seeking quality skincare products and educating themselves more and more on the benefits of natural ingredients. They're now as likely as their female peers to discuss grooming and apparel products openly, both online and off. And as social sharing millennial men move into their 30's they're quickly adopting juicing, yoga, mindfulness, and natural self-care into their daily routines.