Smiler: Revolutionizing Photography with an All-in-One Platform
What Smiler does
Smiler is a hybrid marketplace and business management tool built specifically for photographers. With Smiler’s Photographer Suite, photographers can create sleek websites, manage bookings, deliver client galleries, and handle payments—all from one intuitive platform. It’s basically everything a photographer needs to streamline their business, minus the camera.
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What’s Currently Going on in the Industry?
Photographers today are juggling way too many balls in the air. Between trying to find new clients, managing projects, editing images, delivering them, and—oh yeah—getting paid, it’s no wonder many photographers burn out. While there are a few tools available, they tend to focus on one piece of the puzzle, leaving photographers to Frankenstein together a solution. Smiler is the first to integrate everything under one roof, providing a seamless experience for both the photographer and their clients.
Company Birth Story
Smiler didn’t start off trying to be an all-in-one solution. Nope. It launched as a photography marketplace in 2021 and quickly attracted over 20,000 photographers who were connecting with clients and building their businesses. As they grew, Smiler realized that photographers weren’t just struggling with getting clients; they were drowning in the day-to-day operational chaos. That lightbulb moment led the company to evolve into the Smiler Photographer Suite, solving business pain points from booking to payment with ease.
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The Solution
Smiler is your friendly, neighborhood superhero for photographers, minus the cape. By uniting a marketplace with business management tools, Smiler goes beyond the basics of bookings and payments. Photographers get real-time insights from their marketplace activity, which Smiler uses to refine and enhance its platform. It’s like having a business coach that’s always watching your back. Want to automate client follow-ups? Done. Need to deliver stunning galleries that get your clients to leave rave reviews? Check. Smiler’s constantly iterating based on feedback from the photographers who live in this world every day, making it the go-to platform for running and growing a photography business.
Why You Should Try Them Out
Here’s why Smiler is a game-changer: It saves photographers time, looks good doing it, and handles everything behind the scenes so they can focus on what they love—photography. Sarah, a professional photographer in Paris, is proof of that. She built her business without needing to code a single line or manage a million different tools. Smiler handled her bookings, payments, reviews, and galleries, and as a result, her business took off. If you’re a photographer who’s tired of the chaos, Smiler gives you the space to breathe—and grow.
FREE REMOTE JOB BOARD by Startup to Follow
Looking for exceptional global talent? Reach our community by posting your job for free. (Also, if you’re looking for your next challenge, you can find incredible opportunities there too).
Why You Should Invest
The photography industry is ripe for disruption, and Smiler is sitting at the forefront. Their insight-driven, all-in-one platform isn’t just helpful; it’s essential. The shift toward seamless, integrated business solutions is only accelerating, and Smiler is one of the few players actively solving the pain points photographers face. As more photographers move online, Smiler’s marketplace and management tools make it a solid bet for investors looking to ride the next big wave in creative entrepreneurship. Plus, the company’s rapid growth and constant evolution make it a startup worth keeping an eye on.
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