Habitat: Shaking Up the Soap Game One Tablet at a Time
What Habitat does
Habitat is the brainchild of a new-age soap opera, redefining cleanliness with custom hand soap tablets and reusable foam dispensers that kick single-use plastic to the curb and scoff at excess CO2. This isn't just innovation—it's a design revolution for eco products that doesn't drain your bank account.
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What’s Currently Going on in the Industry?
Here's the deal: the personal care industry is churning out over 120 billion units of packaging each year. That's a lot of unrecyclable mess. We're practically eating plastic for breakfast (a credit card's worth a year, to be exact). And the plot thickens: the global cosmetics market is set to grow from $341.1 billion in 2020 to a whopping $560.50 billion by 2030. But don't lose hope yet, eco-warriors. The sustainable personal care market, though currently valued at $20.8B, is ready to launch itself to $129.7B by 2031.
Company Birth Story
Once upon a time, during the dreary days of COVID-19 lockdowns, Clare Roszak had a eureka moment. Fueled by her personal desire for solution-focused business and a passion for sustainable products, she spun the wheels of innovation and gave birth to Habitat. Now, that's what you call productive use of quarantine time.
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The Solution
Habitat is doing more than just making a splash in the soap industry. It's launching a full-scale war against waste, particularly the plastic kind. Their secret weapon? Waterless soap tablets that laugh in the face of CO2 emissions associated with transporting those bulky traditional liquid soap bottles, which are ironically up to 90% water. Just add the tablet to the reusable glass dispenser, fill it with tap water, and voila! You have yourself a foamy, eco-friendly hand soap. All while their packaging, tattooed with vegetable ink, is home compostable, and they ship with a carbon neutral provider. Talk about going green in style.
Why You Should Try Them Out
Why hop on the Habitat bandwagon? Well, aside from giving the planet a much-needed breather, their products are easy to use, affordable, and chic. They've managed to combine cleanliness with consciousness, and let's be honest, who wouldn't want to be part of a soap revolution that's as easy on the eyes as it is on the environment? Plus, they've got more eco-friendly goodies in the pipeline for 2023.
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Looking for exceptional global talent? Reach our community by posting your job for free. (Also, if you’re looking for your next challenge, you can find incredible opportunities there too).
Why You Should Invest
If you're looking for the next big thing to invest in, consider this: the sustainable personal care industry is set to boom with a compound growth rate of 9.5% from 2022 to 2031. The demand for alternative solutions is soaring, and Habitat is riding the wave with few competitors in sight. They've already won hearts since their launch in July 2022, and with their innovative approach and design aesthetics, they're poised to win wallets too. In the world of startups, Habitat isn't just another brick in the wall—it's the whole eco-friendly building.
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