Bittylab: The Startup Revolutionizing Baby Care
What Bittylab does:
Bittylab is a NY-based MedTech startup, Latinx-led and founded, that designs innovative feeding products for infants suffering from GER, GERD, and related feeding complications.
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What’s Currently Going on in the Industry?
Infant GER and GERD are not just a couple of fancy acronyms that sound like rejected Star Wars characters. They're painful conditions that infants endure, leading to symptoms like vomiting, inconsolable crying, and more. Shockingly, over 85% of premature infants and 66% of full-term infants show GERD symptoms. Current treatments? Mostly ineffective, with some even having dangerous side effects. The result? A whopping $41 Billion annual expense in the US alone. Talk about a crying shame!
Company Birth Story
Bittylab's origin is the stuff of startup legend. It all began at Priska’s kitchen table. No, she wasn't baking cookies; she was crafting a prototype to combat her baby's severe GER symptoms. Fast forward, and Bittylab's Bare® Air-free technology has been making waves, with significant reductions in GER and GERD symptoms in babies.
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The Solution
Enter Bare® Air-free, a feeding solution that's not just another pretty bottle. Its unique benefits, including air-free feeding and upright feeding position, are clinically proven to reduce severe gas, spit-ups, and even the dreaded GERD. And guess what? It's not just moms raving about it. Major news outlets like CNBC and Thrive Global are all over this innovation.
Why You Should Try Them Out
For starters, Bare® Air-free isn't just a product; it's a mission. With a vision to help over a million babies in the US, Bittylab is filling a massive gap in the market. Their science-backed product has already aided tens of thousands of infants in getting rid of reflux symptoms. And let's be real, a happy baby means a happy life.
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Why You Should Invest
If the heartwarming mission doesn't get you, maybe the numbers will. With a Total Addressable Market in the billions and a product that's clinically proven, Bittylab is poised for success. Their vision to bring Bare® Air-free for both in-hospital and at-home use, combined with their ongoing regulatory compliance efforts, makes them a startup to watch (and perhaps, invest in).
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